candidate number - 2049 centre number - 16607
Sunday, 23 March 2025
Industrial Context - Contemporary context
Friday, 21 March 2025
Audience Research - Focus group
Primary Focus Group
Interests: Watching films, architecture, fashion
Secondary Focus Group
Thursday, 20 March 2025
Friday, 14 March 2025
Audience Research - Audience profile
NAME Gabrielle Hunter
GENDER Female
AGE 19
OCCUPATION Waitress/Student
ANNUAL INCOME £21,000
LOCATION South-east England
PSYCHOGRAPHIC Aspirer
VALUES, ATTITUDES & LIFESTYLES Gabrielle likes to wear clothing considered to be within 'coquette' fashion and tries to maintain an online identity through posting content on social media. She places importance on current affairs, advocating for social change and the rights of individuals, alongside celebrity culture. She thinks of herself as a person current within popular trends, especially within 'coquette' fashion. She is interested in fashion and frequently buys fashion magazines, in order to understand the current trends within fashion and keep updated on popular entertainment. She is currently studying at a Russel Group university to obtain a degree within Politics, Philosophy and Law. She is intellectual and socially aware of what is happening in the world around her. She often chooses to purchase fashion magazines such as Vogue and Glamour as this appeals to her more than magazines such as GQ. She often goes to the cinema to watch new films with her friends, usually shortly after they have been released in cinemas. She uses social media to allow her to keep in touch with friends, and post about her own personal life. She also sources her inspiration for outfits and home design through outfits such as Pinterest and Instagram.
Tuesday, 4 March 2025
Initial response to the brief
- lots of creative control
- potential to explore different areas of 'style' - home interior, fashion
- ability to explore different aesthetics - could look into rise of 'coquette' fashion amongst young people - would appeal to target audience
- easier to appeal to target audience
- difficult to use intertextual references
- could be difficult to source clothing/props that would fit in with conventions of high end style magazines
- settings could be difficult for pictures
potential songs - Eyes Without A Face by Billy Idol (audio would would need to be cut - fade out from 2:26?) - video must be 3 mins exactly, could edit audio and replace with another section from end of song
- Chasing Pavements by Adele
Pros of music video:
- easier to make intertextual references (film, tv etc.)
- narrative of song could be followed
- "eyes without a face" - opportunities for close ups with lyrics
- "chasing pavements" - shot of running along pavement ??
- more freedom with setting
- audio can be edited when trimming to 3 mins - control over which parts of songs are used
- Eyes Without A Face - potential for creative control and adaptations of lyrics
Cons of music video:
- ballads are slower songs - could be visually boring for audience
- most ballads would need to be cut to 3 mins
- video could be cheesy ect. due to nature of genre
- could be difficult to source props due to limited budget
- audio needs to flow if cutting parts - could sound choppy
Monday, 16 December 2024
Charity Advert
For my charity advert, I chose to focus on the message of many Dogs Trust adverts; “a dog is for life, not just for Christmas”. This campaign focuses on the idea that dogs are often seen as temporary gifts for celebrations like Christmas and then are often neglected and given up by owners. The message of my advert is not only to promote the idea that dogs deserve a home, but the idea that dogs continuously need a home. My advert suggests that dogs are a permanent part of a home, instead of a temporary gift. I have used black and yellow text to promote the brand identity, also using the yellow text to reinforce the main message of the advert, allowing it to stand out from the other text. The image of the dog which I have taken and chosen creates direct address with the viewer, evoking empathy and sympathy. I have included the Dogs Trust logo to create brand identity with the audience. Dogs Trust is a well known charity, so the preferred reading of the advert is that the logo will be easily recognised and associated with the text colours. I have chosen to avoid encouraging the audience to donate to the charity and instead have used my audience to promote the charity. I have done this because most Dogs Trust adverts often have the contact information in small font in the lower 1/3 of the advert, often not catching the attention of the audience. I think I could improve this advert by using a blur tool on the bed to remove the creases seen in the photo. I also feel that using the blur tool in the background would create a more central focus on the dog in the advert, despite it being central in the frame.
Monday, 18 November 2024
15 marker infographic
Here, I have created an infographic to demonstrate how to answer a 15 mark comparison question on the advertisement and marketing topic. I have included the structure and points to add in order to achieve top marks.
Industrial Context - Contemporary context
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