Charity Advert

 

For my charity advert, I chose to focus on the message of many Dogs Trust adverts; “a dog is for life, not just for Christmas”. This campaign focuses on the idea that dogs are often seen as temporary gifts for celebrations like Christmas and then are often neglected and given up by owners. The message of my advert is not only to promote the idea that dogs deserve a home, but the idea that dogs continuously need a home. My advert suggests that dogs are a permanent part of a home, instead of a temporary gift. I have used black and yellow text to promote the brand identity, also using the yellow text to reinforce the main message of the advert, allowing it to stand out from the other text. The image of the dog which I have taken and chosen creates direct address with the viewer, evoking empathy and sympathy. I have included the Dogs Trust logo to create brand identity with the audience. Dogs Trust is a well known charity, so the preferred reading of the advert is that the logo will be easily recognised and associated with the text colours. I have chosen to avoid encouraging the audience to donate to the charity and instead have used my audience to promote the charity. I have done this because most Dogs Trust adverts often have the contact information in small font in the lower 1/3 of the advert, often not catching the attention of the audience. I think I could improve this advert by using a blur tool on the bed to remove the creases seen in the photo. I also feel that using the blur tool in the background would create a more central focus on the dog in the advert, despite it being central in the frame.

15 marker infographic

Here, I have created an infographic to demonstrate how to answer a 15 mark comparison question on the advertisement and marketing topic. I have included the structure and points to add in order to achieve top marks.

Beauty Advert

 For my advert, I chose to use the Miss Dior perfume bottle. I added some props including a bow tied using ribbon, a fake flower, some pearls and some kiss marks on paper in order to reflect the ‘coquette’ aesthetic often associated with Miss Dior due to the glamorous, feminine representation of the product through television and print advertisements and also through the popularisation of the perfume on social media. I have used the slogan ‘ULTRA FEMININE. ULTRA GLAMOUR.’ as these are the ideas which often surround the product. The product is displayed as feminine due to the stereotypical ‘feminine’ concepts included within their advertising and marketing. the box of the perfume itself is a light pink and within television adverts, the product is often associated with flowers which are also stereotypically associated with women. even the name of the perfume directly targets a female audience with the use of the title ‘miss’. Dior describes the perfume on their website as “the perfume for women with thousands of flowers” which not only directly associates women with flowers but also directly addresses the females audience and insists that the perfume is made for them. I chose to also use the word ‘glamour’ to indicate towards the elegance of the perfume and its association with the idea of value and attractiveness due to its high-end label. When editing my advert, I chose to incorporate the name of the perfume as it is displayed on both the box and the perfume bottle itself as this is recognisable to those who are aware of the product. The cursive and italic look of the name also further pushes the elegance of the perfume. I also added the logo underneath as it is displayed on the lid of the perfume bottle and I felt it was important to clearly show the link between the ‘Miss Dior’ perfume and the brand of Christian Dior. I chose to have my slogan and logo in black as it allowed it to stand out from the background of my photo. On Photoshop, I used the dodge tool to create the look that the perfume inside the bottle and the bottle itself was glowing. I did this to make the perfume look desirable and create an appeal for not only the product but the idea of beauty and glamour surrounding it. I used the same tool to brighten the look of the pearls as they did not shine in the light it the way I wanted them to when taking my photographs. I also created a glow around the brand name of the box of the perfume to further draw attention to the high-end brand and therefore the value of the perfume.

All About Me

 For my ‘All About Me’ page, I have included ‘NFR’ and ‘Did you know that there’s a tunnel under Ocean Blvd’ by Lana Del Rey as she is one of my favourite musicians and both of these albums appeal to me most out of her discography due to the smooth flow of the songs and the realism of the lyrics which I feel Del Rey incorporates throughout both of these albums continuously. I have also included DVDs as I grew up watching them with my dad and sister and still enjoy collecting and watching them due to the nostalgic feel it carries. I have incorporated the Spotify logo as it is how I stream digital music which I feel is a significant part of who I am as it is something I enjoy doing whilst completing other every day tasks. I have also placed an image of a pink bow as pink is my favourite colour and as a child I would collect many hair bows which I still enjoy doing as I feel they can add to an outfit very well and make hairstyles look a lot prettier. I also like the simplistic look of bows which fits into the ‘coquette’ style which I admire and often base my outfits around. I have incorporated some blue butterflies as it is one of my favourite elements of nature and I think butterflies are both beautiful and delicate which makes them valuable to the environment. The image of the penguin I have included is an image of the Jellycat Peanut Penguin which I purchased last year and have treasured since as it was one of the first things I saved up for with money from my first job. Penguins are also my favourite animal which provides me with an even closer attachment to this teddy. On the right, I have also added an image of a cinema as I spent many weekends when I was younger going to the cinema to watch films with my family which was then recognised as a family tradition. In the bottom left, there is a collection of books and films created by Wes Anderson, my favourite film director, whose movies I grew up watching. I also own the book shown in the image, ‘The Wes Anderson Collection’, which was gifted to me by my dad and explores the cinematography of Anderson which I particularly admire about his films alongside the simplicity he incorporates within them. There is also an image of the Miss Dior perfume bottle which my mum gifted to me and has since been one of my favourite perfumes. Finally, there is a stack of books in the bottom right corner to signify my love of literature which I have had from a young age and inspired me to take English Literature for A Level.