Industrial Context - Condé Nast

Condé Nast is a global mass media company which was founded in 1909. The company's media brands reach over 72 million in print, 72 million in digital, and 454 million across social media platforms, including Vogue, GQ, Glamour, Vanity Fair, and Wired. Anna Winter is currently the editor-in-chief of US Vogue and serves as Artistic Director and Global Chief Content Officer.

Vogue

Vogue is a monthly fashion and lifestyle magazine that covers style news, beauty, culture, living, and runway. The magazine places fashion in the context of culture and the world around us, immersing itself in fashion. 94% of Vogue consumers agree that "Vogue is an authority on fashion", further exemplifying this.

The magazine has 12.1 million print readers and 96.4 million social followers. Vogue receives an average of 571 million video views monthly.

Codes and Conventions:

The cover star is usually a well-known public figure, typically a supermodel or celebrity and is the dominant central image on the front cover.

The Vogue logo is always located at the top of the front cover in the large serif Didot font.

Feature articles covering fashion, politics, culture and beauty are often included.

Advertisements for premium brands such as Fendi, Dolce & Gabbana, Prada, and Dior are included alongside editorial content within the magazine.

The content of the magazine typically covers current social issues and includes more diverse models and voices to convey these messages.

GQ (Gentlemen's Quarterly)

Gentlemen's Quarterly, previously known as Apparel Arts, is an international men's magazine which was founded in 1931. The magazine focuses on fashion, culture, and style for men alongside articles on topics of cultural relevance such as food, film, and music. 90% of GQ consumers agree that "GQ is the authority on men's fashion/style" reinforcing GQ's credibility within fashion by implying their influence.

The magazine has 5.7 million print readers and 19.8 million social followers. GQ receives an average of 100 million video views monthly.

Codes and Conventions:

The masthead displays the bold "GQ" logo and is often positioned at the top of the cover and sometimes partially obscured by the model on the front cover.

Cover lines and headlines often feature celebrities, fashion trends or commentary on political and cultural affairs.

There is often a celebrity focus within the front covers displayed with focus largely on high-profile men from film, music and sports.

The magazine provides style guides on fashion and grooming for men with the inclusion of seasonal fashion tips and grooming product reviews.

The magazine presents a more modernised image of masculinity which is both inclusive and diverse. Mental health, vulnerability and gender roles are often discussed within the magazine, exemplifying this perspective.

Vanity Fair

Vanity Fair is an American monthly magazines which was first published in 1913. The magazine focuses on popular culture, fashion and current affairs.Vanity Fair attempts too capture the zeitgeist and offer both insight and entertainment to their audience. 95% oof Vanity Fair consumers agree that "Vanity Fair defines influence and culture" emphasising their influence on the zeitgeist.

The magazine has 7.8 million print readers and 23.3 million social followers. Vanity Fair receives an average of 139 million video views monthly.

Codes and Conventions:

The magazine contains high-end advertisements for fashion, and luxury goods.

The masthead has a classic bold serif font however this can. vary from issue to issue. It is typically red, black or white depending on the colour palette of the cover. It is always displayed at the top of the cover in a large font t ensure maximum visibility.

The cover image often depicts an A-lister placed centrally within dramatic lighting and contains minimal text.

The content of the magazine includes in-depth profiles on celebrities as well as political and cultural figures. Investigative journalism pieces on scandals, politics and social issues are often featured alongside analysis of current fashion and style. The Vanity Fair diaries include lifestyle writing with a confessional tone.

The magazine often comments on culture and politics through coverage of political scandals, societal change and elite institutions and provides a critical lens on fame, identity and power. Trends within media are also explored.