Initial response to the brief

Initial ideas:

- coquette - bows, cherries, baby pink, pearls etc.

- animal print?

- fashion inspired by film & tv ? (intertextuality!)

- streetwear

- microtrends & fast fashion

- recycled fashion - reselling clothes, charity shops, online etc.

Pros of magazine:

• lots of creative control
• potential to explore different areas of 'style' - home interior, fashion
• ability to explore different aesthetics - could look into rise of 'coquette' fashion amongst young people - would appeal to target audience
• easier to appeal to target audience 

Cons of magazine:

• difficult to use intertextual references 
• could be difficult to source clothing/props that would fit in with conventions of high end style magazines
• settings could be difficult for pictures

Initial ideas:
potential songs - Eyes Without A Face by Billy Idol (audio would would need to be cut - fade out from 2:26?) - video must be 3 mins exactly, could edit audio and replace with another section from end of song

- Chasing Pavements by Adele 

Pros of music video:

• easier to make intertextual references (film, tv etc.)
• narrative of song could be followed 
• "eyes without a face" - opportunities for close ups with lyrics
• "chasing pavements" -  shot of running along pavement ??
• more freedom with setting
• audio can be edited when trimming to 3 mins - control over which parts of songs are used 
• Eyes Without A Face - potential for creative control and adaptations of lyrics 

Cons of music video:

• ballads are slower songs - could be visually boring for audience
• most ballads would need to be cut to 3 mins 
• video could be cheesy ect. due to nature of genre
• could be difficult to source props due to limited budget 
• audio needs to flow if cutting parts - could sound choppy

I have decided to progress with a magazine as I feel that the brief is easier to fulfil and allows me more creative control due to the nature of the brief in comparison to the music video which limits me to a slower music video which is harder to make visually interesting. I also have more experience producing print work as I have not yet filmed any content, particularly music videos and lip-syncing. I also struggled to find a song that would fit the brief as my ideas were mostly songs that would need to be edited. I feel that progressing with the magazine will allow me to express greater creative potential and develop skills I have already built within class projects.