Targets:
- Tote bag is difficult to see on website
- On audio-visual, brand logo and slogan need to be different font sizes
- Add competition to website for interactivity
- Add QR code and social media info to contents pages
- Add section names on contents pages (eg. 'fashion', 'beauty')
- Include dynamic element on website
- Use anchoring text over large images on contents pages
- Make 'Shop the collection' title on website larger
- Increase brightness on opening photo on website
- Add advertising for boots in audio-visual on website - 'buy here'
- Forward-facing front cover of Bea works better
- Make barcode smaller on Bea's front cover
- Add more content to home tab
- Make font on website bolder
- Make masthead bigger on website
- Reduce 'cover look' section on contents pages
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